[Korea Herald] Incentives, hurdles for foreign entrepreneurs

코리아 헤럴드 8월 17일자로 제 강연에 대한 기사가 났어요.

Incentives, hurdles for foreign entrepreneurs
2010-08-17 17:36

(Continued) The second part of the seminar, delivered by business coach Sharon Noh, could hardly have been more different.

Titled “Connect to true Success in Korea,” Noh’s one-hour talk detailed her journey of self-discovery through Buddhism after leaving a steady job, before covering practical steps entrepreneurs can take to succeed in business in Korea.

“My mission is to bloom to my fullest potential and to help others bloom to their full potential,” she told the crowd.

Personal branding, in other words, showing customers why you and no one else are ideal for their needs, is key to success, she said.

“In business, identity matters a lot,” she said, adding that Korean customers tend to be very loyal to businesses they build relationships with. She noted that there were many challenges for foreign businesspeople in Korea, though many of them could be minimized by learning Korean language and etiquette.

“Koreans love it when you speak Korean,” she said.

“Korea has a high entry barrier but once you break the code you win their hearts,” she added.

Noh closed the event by offering free weekly consultations to five entrepreneurs who planned on starting a business sometime this year.

By John Francis Power (remrgrt@gmail.com)